According to Dr. Brett Abarbanel talking to the team MaxBet Media, eSports has grown in popularity in recent years and the sector has become a lucrative market for advertisers, sponsors and betting operators.
What's this?
Dr. Brett Abarbanel is a highly qualified academic with extensive knowledge of video games and the booming esports market. In this discussion, she breaks down the various dynamics of esports and highlights its potential as a source of income and marketing for a variety of commercial actors.
Who is this?
Leading - Landan Jones, MaxBet Media
Leading - Michael McKiskey MaxBet Media
A guest - Dr. Brett Abarbanel , Director of Research, University of Nevada, Las Vegas International Gaming Institute
What do they say?
Commenting on the size of the esports sector and why this is such a lucrative opportunity for bettors, Dr. Abarbanel said: “There are over 200 million esports fans worldwide, and in total over three billion people play video games – that’s roughly half of the world. , probably the closest thing to football.”
Continuing the theme of the rise of esports during the COVID-19 pandemic, she noted, “Regarding esports, because it’s done so much digitally and we’re already socially distancing – for example, the three of us can watch videos. gaming right now, and it would be pretty much the same as plugging in to call zoom for a podcast - being able to do that has really helped esports flourish in a big way during the pandemic.
"Right now we're looking at a market that's worth about $1.6 billion, about 80% of which is advertising and sponsorship, so that's where a lot of the money is coming in."
She added: “It's international so you can really get viewers from all over the place, and because a lot of it was broadcast live on a global scale from the start, media rights became a really interesting discussion in this piece.
“If I started by making my event available to everyone and I streamed it on Twitch, a huge video game streaming platform – people are used to seeing it from all over the world.”
Why should I watch this?
Listen to an academic with significant experience in esports, discuss the rise of the sector and identify key market opportunities for various commercial organizations.
Where can I see more?
Source - MaxBet Media channel on YouTube
The post Drivers for Ads and Sponsorship Money in Esports first appeared on GamblingTV.com.
English 
Russian 
German 
Polish 
Azerbaijani