For Lenina Castillo , chief operating officer logrand online , in order to be an effective leader in the betting and gambling industry, strong rapport and relationships with your customers are paramount.
In the latest release SBC Leaders podcast Castillo spoke to SBC communications director Kelly Ken about the Mexican betting market, his career and his and his company's approach to the industry, in particular to leadership in the industry.
When asked what advice he would give to entrepreneurs aspiring to be at the forefront of the sector, Castillo said it's important not to think of customers as "just a number."
"One of the things we've learned is that you have to know your market and your customers - that's so important - and align that with the strategy you've developed," he said.
“Once you do this, you will be able to create projects, plans, or activities that will not only advance the business, but also the relationships you plan to develop with your customers.
"If you just take them as a number, it doesn't mean you're going to grow, but it's not the same."
A prominent domestic player in the Mexican gaming space, Logrand first opened a land-based casino in the city of Monterrey, Nuevo León, in 2005.
Once this foothold was established, the company embarked on an expansion and M&A strategy, opening casinos across the country over the next 12 years before entering the online sector in 2018 with the launch of its Strendus brand.
Discussing the dynamics of the Mexican market, Castillo was asked what level of competitiveness can be expected in a country that is a target for international operators and is also home to a number of well-established local brands, including Logrand.
"It's difficult because we have local competitors along with big players around the world and they're entering a market that's on the path of regulation - that's one of the big steps we're taking," he commented.
“It's tough from a competitive standpoint as supply continues to grow. It is important for us to find our niche in order to differentiate ourselves, and this is one of the main goals of our business plan - how do we differ from other companies that are well known all over the world and have a lot of experience? There is a lot of money around this.
“We are also committed to constantly innovating our products and our services, and this will be our primary goal of being different in service and offering a personalized experience to know exactly what our customers need.”
A source - sports betting community channel on YouTube
Lenin Castillo's message: "Knowing your market is essential for business leadership" first appeared on GamblingTV.com.