William Hill talks about sports life in newest ad

William Hill will launch a new ad campaign showcasing the varying dynamics of sports fans as restrictions continue to ease in the UK.

The British commercial features a series of real friends enjoying life and sport while celebrating the moments they share. It also features the ambassadors of William Hill Sir A. P. McCoy , Jermaine Jenas , Rio Ferdinand and Robbie Savage, enjoying those fun moments with fans.

A video featuring Neil Diamond's "Sweet Caroline" - a well-known hit by fans of boxing, cricket and other popular sports - is due for release this weekend.

Explaining the use of Sweet Caroline as background music for ads, Charlotte Emery, William Hill's chief brand officer, noted, "We wanted an iconic sports song for ads and we were happy to get 'Sweet Caroline'." . This is a song that spontaneously brings friends together. It was the perfect song for our campaign."

The new commercial was filmed in April at 16 locations in London. Directed and brought to life by Nico and Michel Arribehout. The former professional rugby brothers have previously worked on campaigns for Renault, Lucozade and Under Armor.

In addition to highlighting "the close bonds of friends and the shared passion they have for sports and games", William Hill will use its next ad campaign to promote the safer betting message.

Along with other operators, William Hill maintains its commitment to social responsibility and ensures that 20% advertisements promote responsible gaming.

Emery concluded: “As a responsible operator, we understand the importance of safer gambling and hope that the new announcement of safer gambling will encourage customers to use our products safely.

Getting ready for an intense summer sport dedicated to the European Championship football 2020 and Olympic Games in Tokyo, William Hill's marketing team also revealed that the company is currently developing branded marketing campaigns for international markets.

A source - William Hill Brand YouTube channel.

William Hill's post talks about the sport in the newest ad, first seen on GamblingTV.com.