VBET continues to expand its ever-growing sports sponsorship portfolio, making Ukrainian Premier League (UPL) with the latest release in the list of partners of the online bookmaker.
Under the terms of the three-year deal, which will focus on developing the vision and the sport in the country as a whole, the UPL will be known as the VBET League, with a new competition logo to suit the new identity.
“We are pleased to introduce a new title partner of the Ukrainian Premier League - the international company VBET,” said the Executive Director UPL Eugene Dykyy . “This is a new player in the Ukrainian market in its segment, which is serious about supporting Ukrainian football and the development of sports in general.
"We are ready for fruitful cooperation, which will further promote Ukrainian football and make it even more interesting for fans."
In addition, VBET will act as the general sponsor of the Ukrainian championship for super bowl , which will be held on July 24 in Kiev at the National Sports Complex "Olympic".
“We are happy to work with one of the strongest leagues in Eastern Europe, which progresses and becomes stronger every year,” said Anton Svetlichny , Head of Partnership Development Department at VBET Ukraine.
“This year, 16 professional clubs will play in the Ukrainian Premier League, which demonstrates the development of Ukrainian football, and we are pleased to be part of this process.
“We hope that fans will return to the stadiums with the start of the 2021/22 season, and VBET is preparing pleasant surprises for them all over Ukraine. We are confident in productive cooperation with the Ukrainian Premier League and are ready to contribute our international experience to the active development of the culture of Ukrainian fans.”
The Malta-based operator also released a short video marking the start of VBET's title sponsorship with the Swedish esports organization. alliance, announced in January and marking the company's first foray into esports.
VBET's announcement of registration as the title sponsor of the Ukrainian Premier League first appeared on GamblingTV.com.