In the latest issue of The Industry Eye, Ed Pownall highlights the financial ambitions of the Betway.com supergroup and its plans to increase investment in US financial markets.
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The Flutter Group also made the odd decision to place the SkyBet brand in select markets on the continent in favor of promoting PokerStars Sport - which Ed says is just marketing "bullshit".
Meanwhile, Tabcorp is back on the radar of Entain Group, which has increased its offering to the Australian gaming giant. But will Uncle Rupert take it lying down? Probably not - Murdoch doesn't like to lose.
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The shy and retiring Zlatan Ibrahimovic is being investigated by UEFA for possible financial interest in Bethard bookmaker, which is against UEFA rules. Will it see the Swede's return to the US or his direction to China?
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The Industry Eye - Super Group, Flutter branding and Zlatan's OG post first appeared on GamblingTV.com.
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