STS Supports Rightlander Compliance Solutions

STS is the latest operator to use Rightlander's solutions to expand its responsible gambling capabilities.

As part of the agreement, Rightlander will provide the Polish operator with a full set of marketing scanning tools to ensure compliance with its affiliate requirements.

Known as Compliance Monitor, Rightlander's software crawls millions of pages every month and clicks on every link to track how STS is selling.

The software will then flag any links, text, and images that display inappropriate content, outdated offers, harmful language, and incorrect marketing assets.

Rightlander will also deploy its PPC Monitor to review ads that could harm the STS brand and its Affiliate Mapping Tool to help the operator match previously unannounced partner sites with known affiliates.

Nicole Mitton, Head of Account Management at Rightlander, said: “We are delighted that STS has chosen us to support its marketing compliance strategy.

“The company has placed responsible marketing at the heart of its business and we look forward to helping them improve their processes and create a safe gaming environment,” she added.

Radoslav Baranski, STS Senior Partner Manager, commented: “At STS Gaming Group, we always strive to maintain the highest standards. We have chosen Rightlander to ensure that these standards are met in cooperation with our affiliates. We also want our partners to feel confident so they can work with us even better.”