Scientific Games Corporation announced the acquisition SportCast for the purpose of adding the BetBuilder feature, underlying technology and quantitative trading models to kit OpenSports products.
Founded in 2013, SportCast is widely recognized as a leader in sports betting engagement and is credited with developing the original BetBuilder product, a feature that allows players to bet across multiple markets in a single game with instant pricing through a single user interface. (UI).
In addition, SportCast uses proprietary cloud technology and integrated machine learning models to deliver speed and accuracy with fast response times.
Keith O'Laughlin, Executive Vice President of Sports for Scientific Games, said: “For sports fans, the opportunity to define a game's story, bet on it, and watch it live has become an exciting way to get in on the action. SportCast's technologies and platforms will help us drive the next wave of data-driven global sports expansion.
“The award-winning BetBuilder product is just the first of many innovative products that can run on the underlying platform for the benefit of our customers, and we are thrilled to be able to deploy them.”
Implementation of SportCast technology for more than fifty well-known brands, including BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and Lottery Corporation of British Columbia.
According to the company, SportCast's technology is capable of processing more than 12,000 bets per second across the world's major sports such as American football, baseball, football, basketball, hockey and tennis.
“Choosing the right partner to accelerate the realization of our vision has been a key challenge for our management team,” added Ryan Coombs, Managing Director of SportCast. “The position of Scientific Games in the global marketplace and the profile of their customer base is unmatched. We set out to reimagine the bookmaker of the future - smart, highly profitable and easy for operators - while offering bettors an unparalleled next-generation experience.
“With the firepower of Scientific Games, we are determined to move faster and innovate deeper on our journey to secure the future of sports betting.”
SG Digital's announcement of the acquisition of SportCast first appeared on GamblingTV.com.
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