Pixelbet is the latest operator to sign up for Gaming Innovation Group's GiG Comply Affiliate Marketing Compliance Service.
Under the terms of the agreement, Pixelbet will have access to a tool that will allow them to set individual eligibility criteria based on the firm's operating jurisdictions in order to remain in line with local regulatory standards.
GiG Comply crawls thousands of web pages daily for certain content, links, and regulatory requirements.
By using the software, Pixelbet will be able to ensure that its affiliates comply with the rules, including the use of materials in an age-appropriate manner and prohibited conditions.
Pixelbet offers sports betting on a range of esports games including CS:GO, DOTA 2, League of Legends, Hearthstone, Overwatch, Starcraft and Heroes of the Storm.
It has attracted significant investment from Malta-headquartered LeoVegas, which now owns 35% shares in the company.
The firm is led by CEO Eirik Christiansen and is licensed by the Malta Gaming Authority.
Speaking about the new partnership, Christiansen said: “This powerful product is a perfect fit for our current and future business goals, allowing us to further improve the way we manage our partners' compliance operations.
“This partnership will help Pixelbet ensure that our partners can continue to offer high quality services that are fully compliant with regional regulations and requirements,” Christiansen added.
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