The Kindred Group has partnered with the European Association for the Study of Gambling (EASG) to promote an app that can help spot early signs of gambling addiction.
The Bettor Time app was developed by Zafty Intelligence, a leading mobile mental health assessment company that was built using proprietary machine learning software.
This is a development that highlights the unique changes in user behavior that may be associated with declining mental health.
Android customers will be the first to use the app, followed by iOS users.
Overall, the goal is to speed up access to the application in all markets and the industry as a whole.
The application works using Zafty machine learning algorithms that take into account the recorded user activity.
Once a baseline has been established for a user, any deviation from typical patterns, no matter how subtle, can be detected, as even the most underestimated change can be the first step towards gambling addiction.
The app will then recommend features and offer support to the user based on the depth of the gambling pattern variations in the hope that their gambling activity will return to a healthier level.
The EASG will manage the application and manage and distribute the data for academic research.
Maris Catania, Head of Responsible Gambling and Research at Kindred Group, said: “For us, promoting the Bettor Time app is a given and is in line with our commitment to zero revenue from malicious gambling by 2023.
“This app can help users make more informed decisions about their game. We are proud to be promoting this app and I encourage other operators to follow,” she added.
English 
Russian 
German 
Polish 
Azerbaijani