GambleAware reported that its two-year Bet Regret campaign generated an average of 60% awareness among a wider target audience.
The overall goal of the operation was to help control the gambling behavior of young male sports bettors.
The mission during the first year of the campaign was to change attitudes and spark conversations about sports betting moderation.
For the second year, the goal was to increase the number of at-risk sports bettors and take steps to reduce their participation in gambling.
As part of this plan, a number of techniques and aids were used.
Tracking data from both phases of the campaign showed a consistently high level of campaign awareness, despite relatively low voting share compared to gambling operators.
Overall, awareness of the campaign averaged 60% among the broader target audience and 75% among the highest-risk group.
Gambling risk awareness was quite high, as 76%s acknowledged the risk associated with gambling to be more than they can afford, while 70%s stated that they were aware of the early warning signs of too much betting.
In addition, 76% stated that they would know how to cut back on gambling if they wanted to.
The Bet Regret campaign was originally launched after the gambling industry and broadcasters made a commitment to fund a safer gambling campaign within two years from 2018.
This had to be extended until this year due to the Covid-19 pandemic which led to the suspension of live broadcasts.
Ipsos Mori also researched the campaign and found that nearly two out of five participants attempted to "log out" of their gaming app before placing a bet.
Over half of the participants (53%), who are considered to have a higher risk profile, showed some intent to reduce the number of bets they make.
In addition, the 17% target audience of the campaign stated that they are actively using "tapping" as a tool to reduce gambling.
The GambleAware report also reaffirmed its intention to continue the campaign, which will focus on the behavioral "nudge" of young sports bettors to avoid the harms of gambling.
Elsewhere, GambleAware has published a new solicitation for a pilot project to expand the National Gambling Service's provision of inpatient rehabilitation for gambling addiction.
The pilot project will have an indicative funding of £1 million over a three-year period and will aim to fill gaps in treatment delivery and explore the potential use of services among currently under-represented communities.
English 
Russian 
German 
Polish 
Azerbaijani