Entain Involves RG in F1 Marketing Deal

Entain has launched a new Formula 1 (F1) Responsible Gambling Campaign to encourage and promote staying in control of the game.

Using PartyCasino and partypoker's branded marketing partnership with McLaren's F1 team, the campaign will debut ahead of the Styrian Grand Prix this weekend.

The McLaren MCL35M racing cars will carry the brand name rather than the brand name at the next two races to be held at the Red Bull Ring in Spielberg, Austria.

A mini-movie is at the center of the campaign Time to Pit featuring McLaren F1 driver Daniel Ricciardo, in which he stresses the importance of respecting personal limits and maintaining control while playing or driving an F1 car.

In addition to the film, a new website, partyresponsible.net, was launched.

This website aims to show how McLaren has contributed to safety over the years by continually introducing new safety features to their vehicles.

The hub will also help players check if they are in control of their bets and games, and provide information on the best methods and tools to stay in complete control.

Commenting on the initiative, Grainne Hurst, director of corporate communications at Entain, said: “We believe there is much to learn from the importance that McLaren and Daniel place on managing risk and maintaining control.

“That's why we think Party Responsible is a great way to use partnerships to promote safe betting and gaming so that our players respect their limits and enjoy great fun with us,” Hirst added.

Image courtesy of F1.com/GettyImages