theScore: 'Openness and Credibility' Key to Attracting a Younger Audience
According to John Levy, CEO of theScore, using a media-focused approach to sports betting is key to standing out from the crowd. In Part 5 of the SBC Leaders podcast, Levy joined SBC Director of Global Affairs Kelly Ken on how the company moved from TV to mobile only, […]
theScore's message: "Open and authentic" is the key to attracting a younger audience first appeared on GamblingTV.com.