French gambling regulator ANJ has hired Christelle Fiorina as its first Director of Markets, Compliance and Player Protection.
A veteran civil servant, Fiorina worked for four years as a project director at the French General Directorate of Enterprises.
In this role, she authored and led the implementation of national strategies to promote video games, esports and sports, and artificial intelligence for the French Ministry of Finance.
She also spent four years at the French Ministry of the Environment, first as Deputy Head of the Biodiversity Office and then as Head of the Environment Office and Director of Infrastructure.
In her most recent role, Fiorina worked as Deputy Director at the French Ministry of Transport, where she oversaw policies to promote the digital transformation of France's national road network.
The ANJ said Fiorina will monitor the economic regulation of the French gambling market, with a particular focus on working to ensure that operators' commercial and advertising strategies discourage problem gambling behavior.
In April, ANJ launched a market-wide player protection system to address gambling-related issues and best practices for licensed operators.
The Help System applies to all gambling operators, including those with exclusive rights, online gaming operators, horse racing companies and French casino operators.
The central tenet of the ANJ structure revolves around a closer examination of carrier marketing methods. In the case of a marketing strategy, all advertising methods used should be documented along with an assessment of their impact on gambling habits.
In the event of a change in marketing strategy, operators must provide ANJ two months' notice and a new evaluation form.
Online gambling operators must submit these plans every year on November 30th.