Arsenal contacted a blockchain provider for the sports and entertainment industry, Chiliz , to launch the $ AFC fan token in the app Socios.com.
Through the collaboration, Arsenal fans will be able to unlock interaction opportunities on Socios.com for $ AFC Fan Token holders, including the ability to influence the club in a series of interactive polls on different decisions each season.
Fans will also be able to access club-related content and experience Socios.com's geolocation, "Token Hunt" augmented reality feature.
In the near future, all existing and new members of My Arsenal Rewards will have a $ AFC Fan Token that will have the opportunity to receive a free $ AFC Fan Token for a limited time.
“Every football fan is part of the community. In fact, one of the best things about being a football fan is feeling part of something bigger.” Alexander Dreyfus, CEO of Chiliz and Socios.com.
“Knowing that when you celebrate a goal, thousands, and in the case of Arsenal, millions of hooligans around the world are jumping around celebrating – doing the same thing as you. There is a global community of Arsenal fans who share a common passion for their club.
“Socios.com will be the meeting place for these fans, and the $ AFC Fan Tokens will be the tools they can use to add a new dimension to their relationship with the club.”
In addition, fans can test their skills against other fans from around the world in club games, competitions and quizzes, participate in global leaderboards and earn real and digital club-related benefits and experiences in the quest to make Socios.com a "digital meeting place". » club fans around the world.
Peter Silverstone, Arsenal's commercial director, said: "We are delighted to launch this partnership with Socios which will bring our huge global fan base even closer to the club. Socios are leading the blockchain in the sports industry, as we have seen from their relationships with other top European clubs.
“When we launch $ AFC Fan Tokens together, we will give hundreds of millions of fans around the world more opportunities to interact with the club and become part of our global family.
“We are committed to finding new and innovative ways for all of our fans – both local and international – to get closer to the club. In addition to fan-focused initiatives such as our groundbreaking My Arsenal Rewards loyalty program and the Amazon documentary All or Nothing, the launch of the $ AFC Fan Token is another example of our renewed efforts in this space.”
The Arsenal post was the latest sports hotel to join the Chiliz Socios.com app, which first appeared on GamblingTV.com.