With its cold climate and seven teams competing in the North American national hockey league (NHL), ice hockey is likely to become one of the most popular betting products in the newly regulated Canadian sector.
Just days before Bill C-218 was passed by the Canadian Senate, Camby spent a detailed webinar focusing on the various betting markets in the country, highlighting that live betting and hockey products are the key to success.
Speaking to sports fans, two speakers noted that two of the top ten sports teams in terms of profitability are Canadian teams, and both are NHL franchises - Toronto Maple Leafs and Edmonton Oilers .
Kevin Cunningham , an analyst at the University of California, Camby, commented, "We're very excited about this for the sole reason that the NHL does cater to a very similar demographic profile of sports bettors.
“The NHL has one of the youngest fan bases. 49 years is the average age. His profiles are very similar to those of the average sports bettor.
“It's quite an interesting time. We think Canada will come out of the gate really strong just because there are consumers there and their interests also align very well with those of the average sports bettor.”
Meanwhile Sarah Robertson , VP of Sales at Kambi, put forward the argument that single event betting on ice hockey and in particular live betting and '' instant bets such as next scorer offers will reveal sports betting potential. ' In Canada.
In some of the more mature markets, you've seen an evolution where you know most of the volume was previously in the pre-match market,” she began.
“We are seeing a gradual increase in live betting and, again, this is really something that will be possible when betting on a single event is allowed in Canada. Your consumers will have a lot more options for the different types available to them.
“It will not be something like an immediate switch, but you will see that this bet, which, in combination with wagering on one event and in the game, becomes very attractive for the client to be able to place many different types of bets.”
In addition, Robertson has made the case for live betting products that allow customers to participate and bet throughout the entire hockey game, as well as player-specific betting.
Such markets add “great value,” she says, as they create “stickiness” with consumers as a result of fan engagement with the sport.
Cunningham added, "Our hockey offering is not just a broad offering." It needs to be really compelling, really specific - something that sells the Canadian consumer what they need and want to interact with, something that will offer them more than offshore books offer, that they will expand their options and experience. and present this proposal in a single event space.”
Source - mediaedgetv YouTube
Camby's message: "Ice hockey is likely to take off in the betting market in the newly regulated Canadian sector" first appeared on GamblingTV.com.
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