Applico hosted an industry webinar focusing on unprecedented changes in consumer behavior and online growth, and how these two phenomena have been accelerated by the COVID-19 pandemic.
Who is this?
Forest of Ottolenghi , Former Executive Vice President/CIO Caesars Entertainment Group
What do they say?
Ottolenghi explained: “Consumer behavior has completely changed in the last 20 or 30 years, but it seems to have become consistent in thinking about business strategy over the last five years. We are seeing the rise of things like social media and social media, the proliferation of smartphones over the last 10 years, and obvious lifestyles and behaviors that are primarily focused on what is now a world of digital connectivity.
“If you're going to be competitive in any market, you have to go digital first. You have to think, "What technology is engaging my client?", but ultimately, "what technology is needed to support this?" and “how will this take my company into the 21st century?” »
He continued: “Obviously the casino industry needs to think about this, and now they are adopting these strategies, adapting to a new type of consumer and their behavior, and they are doing this with technological strategies, if you will, or technological approaches.
“So what do these technological approaches and strategies look like? Well, they look like digital platforms and actually define the casino strategy of the 21st century. And the 21st century casino is remarkably similar to other companies that have gone through these successful, evolving models or transformations into digital platforms.”
Why should I watch this?
To understand some of the latest trends in consumer behavior and how casinos are adapting to the ever evolving digital world.
Where can I see more?
Source: Applico YouTube channel
The post "Digital First" appeared on GamblingTV.com.
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