Bookmaker's office Coral presented its European Championship 2020 marketing campaign - Matchday Rewards, which allows customers to collect Matchday stamps throughout the tournament in exchange for rewards.
The campaign includes a 30-second television ad, created by leading agency Bartle Bogle Hegarty, and an exclusive European Championship podcast produced in collaboration with JoeMedia.
In addition, as part of the integrated campaign, Coral has assembled a panel of 24 experts, one from each country participating in the tournament, including football legends. Alana Shearer, Ally McCoist and Dean Saunders .
Coral Matchday's team of experts is made up of journalists and experts from every country participating in the tournament, giving Coral customers the opportunity to learn about every team, from Portugal to Finland and Wales to Slovakia.
Chris Brocklehurst, Coral's head of brand marketing, stated: “We know that passionate football fans will be interested in every game during the European Championship, not just home country matches or big matches. For customers who will wager every day, Matchday Rewards is a campaign that rewards loyalty throughout the tournament.”
The promotional video will run throughout the tournament, depicting a football fan watching three matches over three days, from "zero lead to battle between underdogs".
The film is supported by multiple multi-channel activations including dynamic radio, print and digital.
“The Coral player is the guy who runs home to watch the Austria-North Macedonia match,” he added. Nick Gill creative director at BBH. “He loves international football. Whether it's a goalless draw or an underdog match, he won't miss a game this summer. For him, every game day is important.
"This film, titled '3 Big Days', describes his passion for the tournament as he takes part in three games of the 2020 European Championship and receives a £5 free bet thanks to Coral's Matchday Rewards."
Coral will also expand its collaboration with JOE Media and commissioned seven All To Play For podcasts for the tournament, during which the host Joe Cole will join a different guest on each episode, offering fans pre-match ideas and experiences.
Coral's announcement of the launch of the Matchday Rewards Euro 2020 campaign first appeared on GamblingTV.com.
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