Star Barcelona football club Lionel Messi became the first athlete to become a partner of the company Hard Rock International, engaged in games, entertainment and hospitality.
As the new brand ambassador for Hard Rock for the next five years, Hard Rock, celebrating its 50th anniversary, has unveiled a new collection of Messi-inspired merchandise available across all of its stores and online stores.
In addition to the special 50th anniversary logo, the clothing features some of the player's most iconic symbols such as the lion, the number 10 on his Barcelona jersey, and Messi's own logo.
Messi and Jim Allen , chairman of Hard Rock International, sealed the agreement with an original gift exchange, in accordance with whom the La Liga legend offered Allen a signed copy of his golden ball in exchange for a custom electric guitar.
“Over the past five decades, the Hard Rock brand has grown to become one of the most recognized and loved brands in the world, with cafes, hotels and casinos located in 68 countries,” Allen said.
"As we approached our 50th anniversary, we knew we needed to partner with an icon to help us celebrate in new and unexpected ways, and there was no better choice than the legendary Lionel Messi."
A replica guitar signed by the player will be on display at the Hard Rock Hotel, to be announced shortly.
“I am honored to be partnering with such a well-known brand as Hard Rock, and even more so at this historic moment - its 50th anniversary!” Messi noted. “Sport and music are an integral part of my life, the perfect combination of my profession and free time. The combination of both is a great success and I am very happy that they counted on me to achieve this special result. I am honored to be the first athlete to partner with a brand that has a history of collaborating with music legends.”
The message Lionel Messi is setting up to be a Hard Rock Ambassador first appeared on GamblingTV.com.
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