Speaking in The Big podcast Betting Balagan, ex bet365 board member and gambling specialist Gil Rotem spoke about his career in the betting and gaming industry.
What's this?
Offering a unique perspective on the evolution of the gambling industry as a popular betting and gaming vertical, Rotem spoke about his career at bet365 and explained why the company Denise Coates achieved such great success.
Who is this?
Dan Phillips , co-host of The Big Betting Balagan
Lee Richardson , co-host of The Big Betting Balagan
Vigne Kozacek , co-host of The Big Betting Balagan
Gil Rotem , former board member of bet365
What's this?
Discussing bet365's 'secret to success', Rotem said: 'The solution was very simple, Denise and John took over the bookmaker, marketing and compliance and I handled the game. We knew that bet365 is a bookmaker and that is the main driving force.
“There were two things we never compromised on: the first is the product, this is the key. Then they said about games that “content is king”, on bet365 - “product is king”.
“We had the best product, there is no doubt about that. It had the best customer service and I think one of the first prizes we won when I joined was the best customer service.”
He added: “We were product-focused and knew who we were. A good example is when we launched Bingo, which is 180 degrees away from the bookmaker, and we didn't really know that we were working very hard on offers and marketing in the beginning. When we looked at registrations, 90% registrations were from bet365.com.
“Despite the fact that we advertised bingo or bet365 casino, it didn't matter to the players - they only remembered bet365. We started all our buying for bingo casinos and games through a bookmaker, bringing in these random players and cross-selling. It was cheaper and having a good product, no matter where they came from, they tried them all.”
Why should I watch this?
To hear unique insights about the gambling sector from an experienced specialist in the field.
Where can I see more?
Source - YouTube channel The Big Betting Balagan.
Gil Rotem's message: "A strong product is the key to bet365's success" first appeared on GamblingTV.com.
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