Club LaLiga "Valencia" introduced his new t-shirt, which will be sponsored by platform for interacting with fans Socios.com, owned Chiliza under a new sponsorship agreement.
According to the terms of the deal, Valencia will launch the $ VCF fan token of the Spanish team, which will replace the betting bwin office, leading the club's jerseys during the 2021/22 season.
As part of the deal, supporters who purchase fan tokens through the Socios.com mobile app will be able to influence day-to-day decisions at the club by voting in polls on stadium design, holiday anthems, club mottos, and players. tasks and shirt design.
Alexander Dreyfus , CEO of Chiliz and Socios.com, said: “When Valencia take to the pitch with their $ VCF fan token proudly displayed for the first time on the front of their jersey, it will be the most visible milestone in our rapid development and further confirmation of the growing influence of fan tokens and the platform. Socios.com in the global sports industry.”
In addition, the collaboration will bring a unique experience for fans of the LaLiga club, including the opportunity to meet past and present players with the aim of "revolutionizing fan engagement through technology and innovation", according to the President of Valencia. Anila Murthy.
As the first club to become Socios.com's main sponsor, Valencia joins the platform as the 38th partner overall.
The Chiliz Socios.com platform already features fan tokens from rivals such as La Liga, FC Barcelona and Atlético Madrid, as well as Juventus, Paris Saint-Germain, Manchester City and Roma, with fan tokens generating over $150 million in revenue for the clubs in 2021. , the company says.
The message that Valencia is launching a sponsored shirt fan token on Socios.com first appeared on GamblingTV.com.
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