In the latest episode of the Ball and Chain podcast, with ZenSports Bjorn Nilsson discussed the concept Triggy .
Who is this?
Bjorn Nilsson, co-founder of Triggy
Mark Thomas , co-founder and CEO of ZenSports
What do they say?
"I've been in the industry for about 20 years - I've split that between gaming and sports betting, pretty much evenly," Nilsson said. “I've run my own business since 2004 and have been a management consultant for a number of firms in Sweden and across Europe, but we founded Triggy three years ago.
“Originally, the goal was to create a user-friendly B2B2C product where customers could place automated bids. Operators were very reluctant about this decision and were afraid that really good players would come in and ruin their profits, so we changed the concept and made it more popular.
“We have turned it into a notification service in a separate application. Today we supply the product to three bookmakers and they are full white label marketing applications with live scores and real time data where players can either turn on the event to be notified when the game starts, when a goal is scored or when it is half scored . -time.
“With every notification, we send what we call Next Bets, which are the three bets you are most likely to want to play at any given time, both depending on the context and your preferences or your history as a player” .
Why should I watch this?
To learn about a new sports betting product and how Triggy closed a gap in the European market.
Where can I see more?
Source: ZenSports YouTube channel
Triggy's post: The 'mainstream' of auto betting first appeared on GamblingTV.com.
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