Strengthening its position in Brazil, sportsbet.io entered into a sponsorship agreement with Sao Paulo Futebol Clube until 2024.
After an official presentation at the São Paulo Stadium, the partnership made its debut on Saturday in São Paulo's match against Bahia.
Along with the logo on the front of the players' jerseys, the operator will also be displayed on the back of the jerseys and above the jersey numbers. The collaboration will also include a wide range of digital content and activation options on the sports betting platform website.
Justin Le Brock , head of marketing at Sportsbet.io, said: “Sao Paulo is one of the few Brazilian football clubs that doesn't need to be contextualized when it's talked about anywhere in the world.
“Forging a partnership with an institution of this size and representation is a big step for Sportsbet.io in our clear goal of always delivering the best for our customers, especially in Brazil.
"We are confident that both sides will greatly benefit from this exchange of experience and I am also convinced that the fans from Sao Paulo will come to 'play along' with us."
The Brazilian team already has club connections through the winner world championshipand São Paulo idol Denilson, who has been an ambassador for Sportsbet.io since 2018, while the operator has also collaborated with competitors Flamengo .
Most recently, Sportsbet.io expanded its sponsorship with Imperial Esports, including the naming rights of an esports organization, while in early April, the sports betting brand closed the biggest commercial deal in Southampton's history.
“It is with great pleasure that São Paulo Futebol Clube is embarking on this journey with Sportsbet.io, a company with experience in the international football market,” said Sao Paulo Chief Marketing Officer Eduardo Tony.
“This agreement symbolizes our ongoing work since the beginning of this management to improve our brand. Even under the suspicion of some regarding the paths to irreversible professionalization, we were aware of the weight and tradition of our history. May this be another victory along the way.”
Sportsbet.io's post about the sponsorship deal with the Sao Paulo Football Club first appeared on GamblingTV.com.
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