Kindred Company, online gambling company uses new technology to increase engagement with personalized videos to improve CTR and bids.
Using technology idomoo , which uses its own data to run videos personalized to individual users in real time, the company is seeing very high engagement and bidding rates.
The technology creates videos that are contextual (eg, relevant to viewers' time, location, and weather), interactive, and purchasable.
Based on this technology, the Unibet Anniversary video has already shown increased interest in the video, which marks a significant moment for the operator.
Similarly, the video of the horse race caught the attention of consumers and helped drive the company's attention to the Goodwood Festival.
Kindred Post Teams Up With Idomoo To Boost Engagement With Personalized Video First Appeared On GamblingTV.com.