In the latest release The Industry Eye Ed Pownall talks about Betsson AB's strategic joint venture in Mexico, Evolution Gaming Group AB. the latest acquisition and success of The Grand National.
Review starts with news from Betsson AB, which this week decided to establish a strategic joint venture in Mexico with a local operator Big Bola Casinos South .
Jesper Svensson, CEO of the Swedish operator, was quoted as saying: “We are very excited to start this collaboration with Big Bola as we believe they are a good fit to help us better understand the market and ensure that our offering is not only in tune with Mexican culture. but also deserves the trust of the public.
“Our vision is to provide the best customer service in the industry and I am confident that we will be able to replicate this success in Mexico.”
Regarding this news, Pownall says: “Betsson also believes that the local leader’s product offering Caliente much better than they might have thought. Best of luck, but it will be harder than you think.”
You can read more about this story here .
Back to purchases evolution Gaming Group AB, which announced earlier this week that they had entered into an agreement to acquire the developer of slot machines Big Time Gaming for a total cash rate of up to 450 million euros.
The deal will allow Evolution to take advantage of popular Big Time Gaming titles such as Bonanza and Extra Chilli, as well as Game Mechanic Megaways, which is integrated into more than 200 games from multiple developers.
You can read more about this story here .
You couldn't get news without talking about the Randox Grand National last Saturday in Aintree.
Pownall stated, "It happened as we predicted on last week's show, and broke all kinds of records in terms of betting."
Pownall also cheekily remarked that this was not a surprise prediction when everyone was "bored, online and at home" under the then strict lockdown rules.
Scientific Games reported over 50 million transactions in the race, peaking at 57,000 bets per second. In total, this meant a 128 percent increase over the 2019 race.
You can read more about this story here .
Pownall concludes the video on a high note by stating that with the reopening of bookmakers in the UK, the country can also look forward to some extremely busy months for the world of sports and betting, mentioning the following: Royal Ascot which will take place from 15-19 June and the Champions League will run from June 11, 2021 to July 11.
Industry Eye - Betsson, Big Bola and Big Time Gaming post first appeared on GamblingTV.com.