Kenyan betting operator Betsafe initiated an exciting new advertising campaign by bringing together The Jacks in a promotional video inspired by the music video.
In the video, The Jacks - a three-part game - and fellow artist Prince Mpejisi dress up for a day dedicated to sports and jackpots, while viewers are offered "Free the Jacks".
Walking around the city, three well-dressed Jacks - Daily Jack, Middle Jack and Super Jack - attract attention and notice jackpots wherever they go, in the form of a group of bikers, a group of clothing manufacturers with a golden sewing machine. and a friend enjoys football.
Heading to a local bar, the trio enjoy winning an afternoon football game with patrons as the title song "Free" plays.
In other campaigns, the operator has used its partnerships with clubs in the Kenyan Premier League Gor Mahia F.C. and A.F.C. Leopards, in a collaboration in which the trio promoted the idea of "responsibility first".
Betsafe, a newly opened subsidiary Betsson AB , has entered the Kenyan market through not only its marketing initiatives, but also its product development: Studio Incentive Games , a sports betting developer, has developed a number of free games.
A source - Betsafe Kenya YouTube channel.
A Betsafe message calling for players to "Free the Jacks" first appeared on GamblingTV.com.