Online betting and gaming brand BK8 Sports entered into a partnership agreement with the newly promoted Premier League club norwich city ahead of the 2021/22 season.
As part of the deal, which will see BK8 become Norwich's main partner, the gaming company's custom color scheme will be used as the new sponsor on the front of the jersey for both the Canary Islands first team match and the training kit.
To commemorate the collaboration, Norwich released a unique first-person drone video giving fans a glimpse of behind-the-scenes activities, including the opening of the shirt and footage of the Canaries' Carrow Road house lit up in the club's colours.
In addition, as part of the deal, the former Norwich City midfielder and Canary Islands legend Darren Go will join BK8 as a brand ambassador to drive interaction and support global business development.
"BK8 shares the club's commitment to continuous improvement," added the 45-year-old. “We were united by an unquenchable desire to reach great heights in an unforgiving environment. We are all looking forward to the upcoming season with Norwich City back where they belong in the top flight."
BK8 Sports is already firmly established in the Asian betting market with the launch of its cryptocurrency payment gateway in 2020 to support digital currencies such as Bitcoin, Ethereum and USDT.
General manager Outlast Sports and Entertainment , Salauddin Sinnakandu, who brought the two organizations together said: “The synergy between the two brands and their insatiable appetite for building supporters in Asia meant it was not difficult to bring them together and then help out. create activation programs in the region for both brands.”
COO Norwich City Ben Kensell explained that while the industry continues to provide the club with a "valuable source of income", the deal will make a "substantial contribution" to the club's "broader objectives" amid ongoing UK government review. Gambling Law.
“BK8 will no doubt be a new brand for City fans, however, the name has done well across Asia,” said Kensell. “The Premier League has a combined television audience in excess of three billion and is broadcast to over a billion homes – a huge proportion of those Premier League fans are based in Asia.
“Supporting BK8 in marketing this global Premier League fanbase equally gives us, as a club, the opportunity to promote our own presence and commercial efforts in these markets.
“Both the club and BK8 are committed to maintaining the ongoing review of sports betting and sponsorship. The Club continues to adhere to both the internal code of conduct and the policies and guidelines set by the Board of betting and gambling , when conducting marketing campaigns with shopping and gaming brands.
A Norwich City post introducing fans to the BK8 Sports club first appeared on GamblingTV.com.