Kindred Group reported a 0.4% drop in revenue from risky players QoQ in the first quarter of 2021.
The percentage of Kindred income received from players deemed at risk during the period fell to 3.9% from 4.3% in Q4 2020.
In addition, the improvement in player behavior after the intervention increased from 75.7% in the fourth quarter of last year to 76.6% in the first quarter, according to the operator's metrics.
Kindred has committed to generating 0% revenue from harmful gambling by 2023.
As part of this goal, the company hopes to improve the accuracy of its PSED (Player Safety Early Detection) system, as well as improve access to support tools and clearer communication with players.
As part of the PSED system, players are informed about tools to limit their gaming activity, such as setting a budget, time limits, or longer breaks in order to "encourage" the player to have healthier gaming behavior.
If these methods are not successful, players are contacted via email, text message, or telephone, and Kindred conduct so-called care calls with at-risk players, as determined by the PSED system.
“It is encouraging to see a decline in the share of revenue from harmful gambling in the first quarter of the year, but we need to know that moving forward will not lead to a permanent decline,” said Henrik Tjarnström, CEO of Kindred Group. “We expect quarterly data to increase but continue to work towards our goals.
“Reducing harm from gambling in society is a long-term process that requires evidence-based, open and constructive dialogue between all stakeholders,” Tjernström added.